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Former makeup artist Danielle Murphy, who inherited her mother’s love of fashion, extended this style to her children when she became a mom, and on overseas trips to Paris and Madrid, suitcases full of clothes for her children. She has now started an online business with an attractive selection of boys and girls clothes for newborns to eight years old called Pom Pom Pirate. This little banana-print babygrow, for example, costs € 35 and the matching turban is € 17.50. Items on the website range from cheerful prints in bright tones and cool streetwear to a capsule collection of special pieces that can be passed on to other siblings. Everything is made from sustainable fabrics that are ethically sourced, natural and organic fibers where possible. Brands include Dainty Bear – Irish designers of cute baby and toddler shoes and leather accessories – organic brands Bonnie Mob, Turtledove London and others called Babidu, Petit Oh and Babybol. Visit pompompirate.com and on Instagram @pompompirateshop

Irish jacket in Magee wool (525 €)


In a significant commitment to Irish wool and the promotion of native natural fibers, Magee, in partnership with Donegal Yarns in Kilcar, sources wool from Irish farms across the country. Raw wool is spun by Donegal Yarns into fine yarn, then designed and woven into luxury fabric at the Magee factory in Donegal Town. Patrick Temple, Managing Director of Magee Weaving and a fifth generation family member, has also partnered with sheep farmer James Lorinko to grow fine Irish wool on his family farm overlooking the Donegal Hills. The first piece to showcase Irish wool is the Emma coat, with patch pockets in two shades of soft, hazy wool – blue and gray and gray and cream – colors that reflect the local landscape (€ 525). Expect even more alluring examples of Magee later this year.

Moss & Cable Heritage Aran Oatmeal

Moss & Cable Heritage Aran Oatmeal


Another initiative from Donegal is that of Moss & Cable, which offers three different updated versions of the classic Aran knit. Founder Siobhan McKenna, from Donegal who had worked as a buyer for Harrods and Liberty’s in London, launched the label in 2020 and sources all of its products from small family-owned manufacturers with skills spanning generations in the South. western Donegal. Traditional hand and machine production methods are used and each piece of the garment is tied and finished by hand. All styles are unisex, although there are limits to the sizes worn. Visit mossandcable.com. Price from 165 € to 185 €.

The satin puffer jacket for outdoor bridal celebrations by Sharon Hoey

The satin puffer jacket for outdoor bridal celebrations by Sharon Hoey


Sharon Hoey calls her latest bridal collection Pretty in Pink, her name derives from the combination of spring cherry blossoms, although this is not the color she used for her latest styles. This marks a new step for her to sell online, extending her long experience designing and fitting wedding dresses at her store on Merrion Street in Dublin. The collection includes ball gown skirts in tulle or organza, slimmer silhouettes in Italian crepe with fitted bodices, lace dresses, skirts and tops and, new this season, a satin puffer jacket for the celebrations. outside. Cigarette pants are also included, an alternative wedding look for a small intimate celebration or 2-day event. The service includes style tips, a video showing the design in motion, and a how-to guide for each piece. Brides can order cotton canvas at home to fit and choose the right size. Learn more about sharonhoey.com.

Three-diamond nine-carat MoMuse wedding ring (€ 450)

Three-diamond nine-carat MoMuse wedding ring (€ 450)


Still on the topic of weddings, Margaret O’Rourke of MoMuse, well known for her stacking rings, has launched two new diamond rings in her stacking collection. Each is a 2mm nine karat gold bracelet with ethically sourced white diamonds, handmade in Dublin. The nine-carat three-diamond band is € 450, while the nine-carat five-diamond band is € 650. Visit momuse.ie. Elsewhere, Louise Stokes of Loulerie designed a limited edition gold-plated necklace with intertwined circles (€ 79), with all profits generated from each sale going to the LGFB (Look Good Feel Better) charity. Find it on loulerie.com.Only 100 pieces were made.


I’m a huge fan of Cabbages & Roses, an independent family-owned clothing and lifestyle company based in Somerset, founded by former Vogue journalist Christina Strutt in 2000. She specializes in British fashion, printed fabrics and all kinds of home products. , with a style of its own. The current collection includes oversized linen dress shirts, striped kaftans, denim aprons and dungarees, and handsome waxed cotton macs. The dresses are particularly pretty; this one called Laura, in sizes 8-16, is in blue chine floral print cotton and Italian organza with a crisp white collar for € 323.70 – additional 2.5 percent postage. Visit chouxandroses.com.

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About Jennifer Amaro

Jennifer Amaro

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