(PRESS RELEASE) British independent jewelry brand Scream Pretty is launching in the United States this month with a luxury collection of affordable conscious designs. Founded in London by sisters Lucy Lee and Jessica Pearce, Scream Pretty designs sustainably made jewelry to scream. The first drop is available online from June 9 at us.screampretty.com with prices ranging from $ 25 to $ 395.
Following their successful launch in 2016 in the UK and Europe, Scream Pretty is excited to bring their designs across the pond to a brand new California hub. Scream Pretty’s mission is to deliver the latest lust-worthy trends in a premium, affordable and portable way. The treasure is filled with jewelry, from chic hoops, drop earrings and earrings, to mismatched earring sets as well as anklets, necklaces, pendants and rings designed for the overlay.
Scream Pretty’s signature style is the organized ear, combining piercings (many styles of studs and hoops are suitable for daith, tragus, and helix piercings), and piercing-free ear cuffs provide a bold and versatile style. Cast from recycled 925 sterling silver and recycled gold plated sterling silver and adorned with opulent cubic zirconia stones, their designs are consciously and lovingly crafted to be durable and hypoallergenic.
The duo’s necklaces and pendants bring a softer romanticism and rebirth to the range. Drawing on an enchanting vintage aesthetic, their Charm Collector concept celebrates storytelling and personal stories. Lock-out designed charm locks intricately and playfully tie past, present and future; with owners encouraged to add bespoke heritage and heritage pieces with modern touches to explore self-expression and celebrate eclectic personal stories. The Chunky Covetable Chain Link, Snake Chain, Zodiac Charms and Flaming Heart Medallions add a touch of fire to layered looks.
Lucy and Jessica say about the launch; “We have been overwhelmed by the support for our designs in the UK and have a loyal following of US social media subscribers. It seemed like the right time to create a hub in America with the same fast shipping and customer service for all of Scream Pretty. live. Our philosophy is ‘Be Seen, Be Heard, Scream Pretty’ and we are delighted to continue our celebration of self-expression and individuality, regardless of style, age, gender or shape.
All Scream Pretty earrings are in sterling silver or 18k gold plated silver. Styles available in recycled sterling silver and recycled gold plated sterling silver.