Feminine Hygiene Market to Grow Rapidly with a CAGR of 6.90% by 2030

Feminine Hygiene Market was valued at USD 21.96 Billion in 2018 and is projected to register a CAGR of 6.90% during the forecast period from 2020 to 2030. Many factors, such as increasing revenue available to the middle class in emerging countries like Brazil and China, and the emergence of low-cost feminine hygiene products. Additionally, rising awareness of women’s health and hygiene is expected to drive the market growth over the assessment period. Additionally, rising demand for products such as tampons and panty liners in developing countries is expected to propel the market growth over the forecast period. However, increasing number of product recalls due to several factors such as increasing cases of allergies among women and presence of toxic chemicals in feminine products are expected to hamper the growth of the global feminine hygiene market .


The global feminine hygiene market, based on product type, has been segmented into pads/sanitary napkins, tampons, panty liners, menstrual cups, and feminine hygiene products. The napkin/sanitary napkin segment is expected to hold the largest market share as they have a high adoption rate among women across all geographies. The market, by distribution channel, has been segmented into supermarkets and department stores, retail pharmacies, online retail stores and others. The supermarket and department store segment is expected to hold the major share, as the majority of women tend to purchase sanitary ware together with household items.

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Key players

Some of the major players in the global feminine hygiene market are Johnson & Johnson, Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Ontex International, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Natracare LLC and Kao Corporation.

Regional analysis

Geographically, Asia-Pacific is expected to dominate the global feminine hygiene market due to various factors such as increasing disposable income of the middle class population, especially in countries like China and India, which has led to an increase in the purchase of quality hygiene products by women. some products. Additionally, rising awareness of feminine hygiene products through several initiatives taken by the government and non-governmental organization in this region is expected to drive the growth of the market.

The Americas are expected to occupy a second position in the global feminine hygiene market. The growth of the market in the region is attributed to the high penetration of high-end products such as tampons, panty liners and internal cleansers, the growing number of working women and the growing demand of women for organic products and biodegradable.

Europe is expected to show significant growth in the global feminine hygiene market. Market growth in the region is driven by factors such as easy access to feminine hygiene products, rapid urbanization, growth in disposable income, and increasing expenditure on menstrual products. According to data published by Bloody Good Period, in 2018 the average women’s expenditure on menstrual products was around $5,380.56 in the UK. The Middle East and Africa is expected to account for the lowest share of the global market owing to low disposable incomes and limited awareness of menstrual hygiene in the region.

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