Fifty One East welcomes its customers during its ‘Watches & Jewelery Week’

Fifty One East welcomed clients to its Watches and Jewelery Week 2021 on Monday, offering them an exclusive opportunity to acquire some of the latest designs from world-renowned brands.

The ‘Watches and Jewelery Week 2021’ is held at the Lagoona Mall until June 5. Rolex, Chanel, Boucheron and Tudor present their latest jewelry and timepieces in their respective boutiques, while other exquisite names like David Yurman, Akillis, Âme Paris – a brand from Fifty One East, Falamank from Tarfa Itani and Yvan Tufenkjian will welcome customers in a dedicated multi-brand area.
Bader al-Darwish, President and CEO of Fifty One East, said: “We look forward to welcoming our valued customers to our ‘Watches and Jewelry Week’ where we share with them exceptional moments born of mutual admiration for excellence in jewelry. and watchmaking.
“During this special week, we will be highlighting world-class brands with which Fifty One East is proud to partner, including Rolex, which will be exceptionally present in Doha and, for the very first time in the world, will exhibit pieces of its latest novelties just after “Watches & Wonders Geneva 2021”. This unique opportunity marks the relationship of continuous and mutual trust that we have with the famous Swiss watchmaker.
He added: “The iconic hospitality of Fifty One East ensures our guests a warm experience where they can explore new, iconic and rare pieces with the highest levels of security and preventative measures.”
During the week, Rolex presents its latest designs, announced at ‘Watches & Wonders Geneva 2021’. Among these are the new generation Explorer and Explorer II, watches that take people from the highest peaks to the most isolated polar regions.
Rolex will also present new versions of the Datejust 36 and Cosmograph Daytona with refined and original dials that shine with spirit and vitality. Not to mention the exceptional new versions of Day-Date 36 and Lady-Datejust, which truly reveal the sparkle of diamonds.
Chanel will present a selection of her exclusive and iconic creations of fine jewelry pieces that retrace the history of the symbols of Mademoiselle’s private life. The selection pays homage to Gabrielle Chanel’s classic signatures, including tweed, coromandel, camellia, comet, feather, ribbon and lion.
Chanel will also present the latest addition to its Coco Crush collection, the reinvented Toi et Moi rings. With two lines that come together like two destinies that meet and intertwine without being confused, the new rings symbolize love and freedom.
Boucheron will present selected pieces from its latest collection of creative fine jewelry, Contemplation, which captures the intangible and captures life’s precious moments. In addition, the French House will also unveil its new Serpent Bohème Aquaprase collection, which presents, for the first time in the history of jewelry, translucent natural stone, aquaprase, on rings, necklaces, earrings and bracelets. .
Boucheron will also take the opportunity to present some of its latest spring novelties from the iconic Quatre, Serpent Bohème, Nature collections and the Jack de Boucheron collection, infinitely free and effortlessly playful.
Building on its reputation for creating iconic models chosen by the most daring adventurers, Tudor presents its latest models, also announced at ‘Watches & Wonders Geneva 2021’.
On the occasion of the 50th anniversary of its first chronograph, Tudor will present its new Black Bay Chrono model in steel and the new versions of the Black Bay 32/36/41 and 1926. It will also present the daring new version of the Black Bay Fifty Eight in 18K gold with an open case back. Likewise, the Swiss manufacturer will present the Black Bay Fifty Eight in 925 silver with another impressive open case back.
Fifty One East Watches and Jewelery Week 2021 is another commitment to bring exceptional quality and choice to connoisseurs of jewelry and watches in Doha. Nothing compares to the experience of these beautiful examples of know-how in person and that is why Fifty One East invites its customers to respect all the precautionary measures set by the Qatari authorities and to ensure the safety of everyone.


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About Jennifer Amaro

Jennifer Amaro

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