Fullbay acquires Dieselmatic Digital and strengthens its focus on diesel repair shops

Fullbay recently acquired Dieselmatic Digital Inc., the digital marketing agency focused exclusively on diesel repair shops. The acquisition layers Dieselmatic’s digital marketing services on top of the workshop management software that Fullbay already offers to help drive demand for repair shops. Terms of the acquisition, which closed on April 1, were not disclosed.

Dieselmatic is known in the heavy-duty repair industry for bringing full-service digital marketing solutions to repair shops, including websites and strategic marketing acumen. Working exclusively in the commercial vehicle repair industry allows the Dieselmatic team to create unique content coupled with proven digital techniques and strategies that consistently improve online rankings. Dieselmatic’s knowledge of the commercial repair industry allows it to be “up and running” and doesn’t require shop owners to spend their valuable time explaining the industry to their marketing partner.

Fullbay expects to retain all employees from both organizations and plans continued growth through cross-branding, customer onboarding and implementation of best practices. Future integrations between the two brands will include an end-to-end analytics dashboard that will provide store owners with true marketing ROI, the company noted.

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