Gold and diamond maker Jawhara Jewelery UAE started in 1907 with the aim of uniting 4 generations for over a hundred years creating modern and traditional jewelry. Emirati jewelry brand Jawhara was founded on the belief that “jewelry should resonate with the most intimate desires of the wearer”.
A team of professional internal and international jewelers is known for its extraordinary know-how which designs, creates and develops all lines. Jawhara’s designs are made in Italy, Turkey, Hong Kong, China, Thailand, India, Bahrain and Lebanon. As a leading jewelry distributor, retailer and producer, Jawhara travels the world to deliver innovative, trendy and attractive jewelry that appeals to young women.
Jawhara Jewelery shines on Dubai billboards with an OOH campaign, capturing the eyes with the gorgeous rings adorned with the rare De Beers Forevermark diamonds. The ad uses a branded partitioned background that depicts a model wearing the Forevermark diamond ring. However, since the background is white, they chose to use black fonts, reflected on the headers and logos to be more readable for the public. At the bottom of the background, a small font highlights the phrase “A diamond is forever,” referring to the wonderful characteristics that Forevermark diamonds enjoy. This campaign appeared in the second week of May with limited placement on UniPole billboards at Sheikh Zayed Road in Dubai.