Monica Vinader’s jewelry is a favorite brand of Kate Middleton, Meghan Markle and Princess Beatrice, among others – the designer is talking to HELLO! on his royal clients, his inspirations and the future of the brand
Monica vinader adorned the ears, wrists and necks of many famous faces – of royals such as the Duchess of Cambridge, the Duchess of Sussex and Princess Beatrice, to stars like Jennifer Lopez and Kerry Washington.
From her Norfolk studio – where the brand’s headquarters still reside – Monica has built a brand that is now loved around the world, thanks to its ‘affordable luxury’ price tag and glamorous bohemian aesthetic.
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Sit down with HELLO!, she talks about the true influence of her royal clients, her favorite hero pieces, and what’s to come for the brand. Spoiler alert – there are exciting things on the horizon …
Jewelry designer Monica Vinader counts royals and celebrities as loyal customers
“When I started my business in 2008, semi-jewelry was a category that didn’t really exist – your options were either fashion or fine jewelry and it all seemed a bit dated,” says Monica of the origins. of the brand.
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“I wanted to create affordable jewelry that fills this gap, can be worn every day and doesn’t compromise on quality.
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No doubt it was exciting, then, to learn that one of those clients who wears her pieces so regularly is Duchess Kate, who owns a number of Monica Vinader pieces – but her onyx earrings green ‘Siren’, £ 125, appears to be her. prefer.
KATE WEARS: Green onyx mermaid earrings, £ 125 / $ 175, Monica vinader
“It’s no coincidence that our consistent bestsellers over the years are pieces that have been spotted on the Duchess of Cambridge,” says Monica.
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“It’s a huge honor to see top-level women wearing my pieces and how they style and craft them. It’s always a proud moment for me to see their true love for the brand and the designs we create. – since they could really wear any brand in the world. “
MEGHAN WEARS: Rose Gold Linear Friendship Bracelet, £ 125 / $ 175, Monica vinader
Monica is inspired by vintage jewelry, museums, archaeological finds, sculpture and contemporary architecture when designing her pieces – and a love of travel and embracing other cultures.
“I felt pretty deprived of this during the lockdown,” she says. “So I really went through all my reference books and catalogs for inspiration. I love to travel and have been influenced both living and working abroad, exploring the landscapes, colors and architecture of different countries including Italy, Patagonia, Morocco, Mexico and India. My home is full of treasures I’ve collected – so I stay inspired even when I’m not traveling. “
Longtime lovers of Monica’s work will remember her first stacking rings and friendship bracelets, which are still popular today.
Princess Beatrice is also a fan of Monica Vinader jewelry
“The earliest designs of the MV brand were large gemstone cocktail rings and our iconic friendship bracelets – the cord idea was inspired by holiday finds on the streets of Mallorca, when you come back with armbands. of drawstring bracelets. I wanted to incorporate that look into something a little more elaborate, but still fun, ”she says.
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In fact, some of the brand’s most memorable pieces are set to return this year. “A personal favorite [of mine] is the Signature Wide Bangle which is such an assertive piece and an iconic MV style – which we’ll be reintroducing this summer, “ Monica said.
Signature skinny bracelet, from £ 180 / $ 275, Monica vinader
“We’re also going to be doing a limited edition of my first cocktail rings later this year, so keep an eye out! I still wear mine all the time and am happy to share them with new customers, ”she adds.
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Even more exciting, Monica is set to join the piercing party – with a new studio opening in London later this year. “Earrings have been so popular and we are seeing such a demand for new styles especially for ear stacking and piercings as it has been a growing trend for quite some time. “ she says.
The brand has also introduces piercings
“Our ‘Ear Party’ is about to start, with a range of different earrings and piercings and, excitingly, our first piercing studio will be launching in Duke of York Square – and soon to be followed by other places. “
So, will Duchess Kate or Princess Beatrice show up for a piercing? That remains to be seen – but there is no doubt that Monica’s famous fan base will continue to grow.
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