Myntra Reports 70% More Traffic At Flagship Sales Event

New Delhi: Online fashion retailer Myntra sold 50,000 items on the first day of its flagship biannual “End of Reason Sale” (EORS) which runs from June 11-16. The retailer shipped 2.6 million items in the first 24 hours. of the event.

The online retailer reported a 70% growth in traffic during the event compared to normal days, he said. This is the 16th edition of the Myntra EORS.

“The first day of the mega fashion carnival clearly reflects the paradigm shift in the lifestyle of shoppers, whether it’s rebuilding their fitness regime, stepping out more frequently, preparing to return to the office or attending social gatherings,” the retailer says.

Myntra expects to attract one million new buyers this EORS. The retailer recorded the highest number of app installs to date: 4.5 million during the pre-sale period.

Meanwhile, 51% of buyers who bought goods on the first day of the sale were from Tier 2 and Tier 3 cities. Traffic on the platform hit a record 8 million during the access period. preview of the 6-day fashion extravaganza. An estimated 1.2 lakh of products were ordered within the first 10 minutes of the sales event going live. Among metros, Delhi buyers led demand, with Bangalore, Mumbai and Hyderabad reporting increased orders. Jaipur, Lucknow, Patna, Indore, Surat, Vizag and Ludhiana are some of the top non-metropolitan cities that shopped during this period.

The majority of shoppers placed orders for men’s casual wear, women’s western wear, and sportswear on the first day of the sale. Some of the top brands that reported a high frequency of sales include USPA, Puma, Nike, Loreal, Roadster Life & Co., H&M, Anouk, Mast & Harbour, Levi’s, Vishudh, among others.

About 60% of shoppers were women who shopped in Western clothing, shoes, handbags, jewelry, and beauty and personal care categories. The retailer sold 14 lakhs of women’s tops and t-shirts and 7.6 lakhs of kurtas on the first day.

Meanwhile, with interest in fitness and sportswear being high, customers have opted for brands such as Puma, Nike, Adidas, Skechers and HRX. “Activewear trended on day one with a 1.7x peak over workdays. Activewear for plus sizes and yoga also saw increased traction on day one,” said the retailer.

Myntra created 27,500 employment opportunities for third parties prior to the sale period.

“Fashion-forward, mobile, bottom-up consumers once again welcomed EORS with a warm openness, purchasing 50,000 products in the first 24 hours to meet their fashion and beauty needs. It is Also very encouraging to see women forming 60% of the shopper base and some of the Tier 3 cities emerging as high traction customer hubs on day one of this edition. , we are excited to serve millions of customers with our delicious technology-driven shopping experience,” said Nandita Sinha, CEO of Myntra.

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