The baby wipes market is expected to grow at a CAGR of 5.7% and reach US$9.9 billion by 2032

As customers become more aware of the environmental impact of using products containing chemicals or plastics, the demand for eco-friendly baby wipes is growing. In the coming years, growing knowledge about baby skin care is expected to fuel the demand for organic and eco-friendly baby wipes.

Additionally, as millennial parents become aware of the benefits of organic, eco-friendly, and natural wipes, manufacturers are driven to design products that meet their needs. Additionally, some companies see consumer preferences as an opportunity and have started manufacturing new biodegradable, eco-friendly and sustainable products encouraged by government laws.

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Bum Boosa bamboo baby wipes, for example, are a biobased product recognized by the USDA (United States Department of Agriculture). Bum Boosa has introduced bamboo newborn wipes containing botanical components, in response to growing customer demand for organic and eco-friendly products.

Key insights from market research

  • People are becoming more and more environmentally conscious because as such, eco-friendly and biodegradable baby wipes are expected to be in high demand.
  • In the East Asia baby wipes market, China is considered the market leader, accounting for the majority of sales.
  • Significant visibility of global brands, steep discounts and several new product launches via online shopping are expected to boost the segment at a CAGR of 10.9%.

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“The demand for hassle-free baby care solutions and products, such as baby wipes, is likely to increase as the number of working women grows,” says an analyst at Persistence Market Research.

Main market players

The report highlights ground-breaking insights into the competitive scenario of the Baby Wipes Market along with highlights of the differential strategies employed by the manufacturers.

Some of the key players identified in the value chain include Procter & Gamble Co., Johnson & Johnson Pvt Ltd., The Himalaya Drug Company, Cotton Babies Inc., Babisil Products Ltd, Unicharm Corporation, Kirklandand Medline.

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Learn more about report inclusions

Persistence Market Research has published a new market report on Baby Wipes Market, covering Global Industry Analysis from 2017-2021 and Forecast 2022-2032. This research report delivers compelling insights based on product, nature, style, age group and sales. channel, in all major regions of the world.

The report also includes forecasting factors and vital macroeconomic factors that are expected to boost the growth of the global market. It also discusses the restraints that are expected to hinder the growth of the market along with the latest trends and potential opportunities in the market.

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