The supplier presents a European collection of jewelry

RJ Scanlan & Co. has expanded its fine jewelry offering by introducing the full line of The Lux Collection to the Australian market.

Made in Germany, the Lux collection is crafted with gold, diamonds, colored gemstones and pearls, with each piece being made to order and emphasizing environmental sustainability.

Chris Scanlan, director of RJ Scanlan & Co., said Jeweler, “RJ Scanlan & Co. has been distributing this small-scale jewelry line for 20 years, and when the manufacturer wanted a distributor to showcase the entire collection, we agreed.

“Due to COVID-19 travel restrictions, the Australian jewelry market has been deprived of opportunities to view international collections of this quality. “

RJ Scanlan & Co. quietly introduced The Lux Collection to a limited number of retailers in late 2020, with Scanlan noting that the range has received a very positive response so far.

“The Lux collection is very diverse – this season’s range is 750 pieces with a wide price range – so the target market covers all budgets with an emphasis on European style and quality,” he said. Explain.

He added that the manufacturer has been in business for over 70 years and is a member of the Responsible Jewelery Council, a UK-based standards and certification body that audits members against a code of practice for business ethics and responsible supply chains.

“We are seeing a shift in consumer buying habits – people are turning away from mass-produced products and wanting to know where their products are made and where the materials come from. Sustainability and responsibility become demands, ”said Scanlan.

The Lux collection is made to order, with a manufacturing and delivery time of four to five weeks. The complete collection is available at

RJ Scanlan & Co. is the supplier of Dora wedding rings, as well as silver and gold jewelry made in Germany and Italy.


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Jennifer Amaro

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